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Business Strategy


The world of AdTech is ever growing and evolving, and we’re not just talking about the LumaScape. With the constant introduction of new technology, regulation and competition,  the opportunity for profit grows, but so does the importance of delivering real, measurable value.  That’s where we come in.




Perhaps nothing is more critical in this over-crowded ecosystem than a value-driven go-to-market strategy that cuts through the noise and reaches the the decision makers with the power to say 'yes. From content-syndication-frameworks to data-driven insight development, we promote a disciplined approach to customer engagement.


Commercial Diligence


The growth of the adtech arena is directly proportional to the consistent and sometimes misguided injection of outside capital. A core capability of the firm is deep, independent diligence to extract the market value (and valuation) of investment targets.


Sales Effectiveness


The art of selling advertising has fundamentally changed in the last 10 years.  The era of entertainment and access as core competencies is over. Today's sales leaders are fluent in needs assessment and solution development.  Our consultative selling coaching focuses on practical adtech-specific approaches ready for immediate testing and implementation.
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