in the News

August 2018

"Del Greco's company is part of a larger industry trend in which brands are looking to multiple agencies and brokers to better understand data and technology." 

AUGUST 21, 2018

July 2018

McKinsey Study: TV Flawed, But Still Attractive Medium

February 2018

"Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring out what the heck to do with all their data."

February 26, 2018


"For the open market to again become the dominant means of transaction, both the technology and the service layers we use today will require a quantum leap in sophistication."


January 18th, 2018

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"Very few businesses can afford to be DSPs today. The costs of servers and other infrastructure is high, ... Meanwhile, no one wants to pay a DSP fee"

January 10th, 2018



Nearly half of all US programmatic revenue is generated from mobile ads, yet most large marketers struggle to build mobile strategies that really work. Mobile RTB brings with it a host of new audience signals (think device, location) that require new thinking.

TALK/ PANEL FEATURING:   Dan Taylor, Managing Director, Global Display & Programmatic, Google; Adam Heimlich, SVP Programmatic, Horizon Media; Jeremy Randol, VP Programmatic Sales, Pandora    32 MINUTES


APRIL 2017

Programmatic I/O San Francisco

From the entrée of large consulting firms  to the advent of "certified marketing partners," a great number of adtech staffing options continue to proliferate in the space.         

TALK/PANEL FEATURING:  Will Heins, Programmatic, Hearts & Science; Pete Kim, CEO & Co-Founder, MightyHive; Robert Tas, VP Digital, McKinsey & Company; Paul Alfieri, SVP Marketing, Turn.    45 MINUTES


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