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PROGRAMMATIC I/O NEW YORK
Nearly half of all US programmatic revenue is generated from mobile ads, yet most large marketers struggle to build mobile strategies that really work. Mobile RTB brings with it a host of new audience signals (think device, location) that require new thinking.
TALK/ PANEL FEATURING: Dan Taylor, Managing Director, Global Display & Programmatic, Google; Adam Heimlich, SVP Programmatic, Horizon Media; Jeremy Randol, VP Programmatic Sales, Pandora 32 MINUTES
Programmatic I/O San Francisco
From the entrée of large consulting firms to the advent of "certified marketing partners," a great number of adtech staffing options continue to proliferate in the space.
TALK/PANEL FEATURING: Will Heins, Programmatic, Hearts & Science; Pete Kim, CEO & Co-Founder, MightyHive; Robert Tas, VP Digital, McKinsey & Company; Paul Alfieri, SVP Marketing, Turn. 45 MINUTES
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