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Smarter Advertising.

 

Del Greco Solutions is a C-Suite advisory founded by Emily Del Greco to demystify AdTech and drive business.

Headquartered in New York City, Del Greco Solutions advises publishers, advertisers, media agencies, investors, and technology providers across the globe on all matters AdTech. Our practice specializes in programmatic media buying and selling, from product-market fit to go-to-market strategy.

We help clients by cutting cut through the exhaust of ad tech jargon and statistics to uncover meaningful implications and paths forward. Bringing both extensive experience and unwavering focus to every engagement, we will customize our offering to your individual needs and concerns.

We have been problem-solving in programmatic since its earliest iteration, leading sales and strategy initiatives from within both established titans of the industry and smaller start-ups.  We’re constantly monitoring the pulse of modern technology and service offerings, and have studied their evolution to inform our own approach—all to give you exceptional advice that will last for years to come.

 

Service Areas


Business strategy

The world of AdTech is ever growing and evolving, and we’re not just talking about the LumaScape. With the consistent introduction of new technology offerings the opportunity for profit grows, but so does the importance of delivering real value. That’s where we come in.
 


go-to-market

Perhaps nothing is more critical in this over-crowded ecosystem than a value-driven go-to-market strategy that cuts through the noise with true signal. From content-syndication-frameworks to data-driven insight development, we promote a disciplined approach to customer engagement.


Commercial diligence

The growth of the adtech arena is directly proportional to the consistent and sometimes misguided injection of outside capital. A core capability of the firm is deep, independent diligence to extract the market value (and valuation) of investment targets.
 


Sales Effectiveness

The art of selling advertising has fundamentally changed in the last 10 years.  The era of entertainment and access as core competencies is over. Today's sales leaders are fluent in needs assessment and solution development.  Our consultative selling coaching focuses on practical adtech-specific approaches ready for immediate testing and implementation.


professional development

Demystifying adtech is itself a formidable challenge. It requires deep knowledge of fundamentals, deliberate communication, copious analogies and in many ways, empathy. That’s why we offer road-tested trainings designed to transfer knowledge, not just information, to executives.