What we're thinking
Point-Counterpoint: Can Programmatic Open Markets Survive? (1/18/2018)
DSPs Charge Hidden Fees - And Many Can't Afford to Stop (1/10/2018)
Programmatic I/O New York: "A Fixer's Guide to Mobile RTB"
An insider's view of the tips and hacks that can make the difference in the less familiar world of mobile RTB.
74% of all display buying in 2017 is on a mobile device and yet buyers: alienate users with ineffective creative, isolate mobile campaigns from the rest of their marketing strategy and measure mobile the way they measure desktop.
Programmatic I/O San Francisco: "Programmatic-as-a-Service"
An exploration of the expanding economy of service providers who make sense of and money from programmatic media.